PRINT & DIGITAL ADVERTISING SERVICES
FOR CLIENTS THROUGHOUT THE UNITED STATES

84% or 218 million American adults access news and information from “THEIR” local newspapers. They’re possessive because it’s important local information they can’t get anywhere else.  Americans view local newspapers as THE most accurate and reliable source of original news reporting, and 6 out of 10 Americans use newspaper advertising to help them decide which brands, products, and services to buy. This means that regional newspaper are a great place to devote content marketing service efforts. Did you know that up to 30% of consumers who view print ads ultimately visit the advertiser’s web site? As important, online campaigns are 400% more effective when print and digital are both used. Did you know that when a brand, product or service advertises across both print and digital channels, customers buy up to 250% more frequently than when promotion is limited to a single channel?  We provide content marketing services for print media products to take full advantage of these opportunities.

Reading in print, online and on social media, Americans consume more local news that ever before, so isn’t that where your advertising should be?

Digital Advertising

Benefits of DIGITAL ADVERTISING SERVICES

Digital advertising services offer a multitude of benefits for businesses looking to increase their market presence, drive sales, and improve their brand awareness. With the ability to target specific demographics, digital ads can reach the right audience at the right time, enhancing the effectiveness of marketing campaigns. Moreover, the analytics provided by digital platforms allow for real-time performance tracking and data-driven decision-making. The flexibility of digital advertising also means that campaigns can be adjusted quickly in response to market trends or consumer behavior. Additionally, digital advertising can significantly increase brand visibility and engagement, as it enables businesses to be present across multiple online platforms, including social media accounts, websites, and more.



Interested in learning more about the benefits digital advertising services can provide your upcoming campaign? We encourage you to continue reading or give us a call today to request a consultation.

Cost-Effective

Unlike traditional marketing methods, digital advertising allows small businesses to be on the same playing field as larger companies. It’s a much more cost-effective marketing option, as businesses can choose their budget. Whether you’re looking to spend $500 or $5000 on advertising, there’s a range of marketing strategies to fit within your budget.

Measurable Results

The great thing about digital advertising services is that they’re measurable. You’re able to accurately track results for all your campaigns. Whether it’s a social media marketing or search engine optimization campaign, you’ll be able to track impressions, clicks, comments, shares, and so much more. Seeing all this information in one place makes it much easier to determine how effective the marketing strategy is. 

Reach Target Market

The most important element of any effective marketing campaign is the target audience. Digital advertising services allow businesses to specifically target the consumers that would be interested in their products or businesses. For example, some ads allow you to define your audience by attributes such as age, gender, occupation, interests, hobbies, and so much more. Using digital marketing services to narrow your focus will help you reach consumers that will be more interested in what your business has to offer.

Timing Marketing Efforts

One of the biggest benefits of digital marketing is that businesses can reach consumers at the start of their buying journey. During this time, they might be doing research on a specific product or service and finding the right one for their needs. Social media advertising and search engine optimization campaigns allow businesses to direct users to their specific product or service page, where the consumer can find the information that they’re looking for.

Newspaper advertising offers numerous benefits for advertisers and their consumers as well. With its broad reach, newspapers can target a diverse audience, encompassing various demographics, interests, and behaviors. The tangible nature of print media leads to higher engagement levels, as readers will tend to spend more time reading through a newspaper compared to digital content. Additionally, newspapers are seen as credible sources, which can enhance the perceived reliability of the advertisements within. Lastly, newspapers often have loyal readerships, which means regular advertisers can build recognition and trust over time, contributing to long-term brand building and customer loyalty. 



At News Media 1st, we’re dedicated to providing custom digital advertising services to businesses throughout the country. Below are a few of the main benefits you can expect to receive with our digital advertising solutions: 

Cost-Effective

For small local businesses, trying to compete in channels such as television and radio simply isn't in the budget. Newspaper advertising is generally available for flexible and competitive rates. With a little planning ahead, you can max out your return on investment by strategically targeting the ideal timing and placement for your ad.

Credibility

Newspaper publications will have built up a reputation with their readership over the years for providing trustworthy information. Research shows that readers generally consider newspaper ads to be more legitimate than online ads. By placing your business in a respected local newspaper, you will be lent some of their credibility by association.

Engagement

Due to the tangible nature of newspapers, your ad has a higher chance of being noticed than digital ads which can easily be blocked or scrolled past. As readers hold the newspaper in their hands, you have the opportunity to catch their eye with a creative design.

Shelf Life

Newspaper advertising offers greater longevity than digital options. Online ads tend to disappear from people's scope of vision quickly, but papers are often kept around for several days. They can be picked up by multiple different people at multiple different times, giving your ad repeated exposure to increase the resonance of your message.

Local Targeting

Whether you're looking to hit a broad demographic range or a particular audience segment, newspaper advertising can accommodate your needs. With a local newspaper, you can effectively reach the potential customers in your community who are most likely to engage with your business.

Request a Consultation for PRINT & DIGITAL CONTENT MARKETING SERVICES

At News Media 1st, we're owned by the news organizations we represent, and we have feet on the street in every state, so nobody knows this space better than we do when it comes to content marketing services.  We’re deeply invested in and fiercely committed to print and digital advertising in local news environments, so when you’re ready to plan your marketing campaign, turn to our team of professionals. We will utilize newspaper media buying and placement, content marketing services, statewide classified advertising, product and political advocacy marketing, and other effective marketing techniques to help you achieve the results you are looking for. Contact us today to schedule a consultation! 

Sources:

Wordstream 2023

So Cal News Group 2022

America’s Newspapers Local Newspaper Survey 2023