MEDIA PLANNING

DIGITAL AND NEWSPAPER MEDIA PLANNING
FOR CLIENTS THROUGHOUT THE UNITED STATES

Running a successful business is challenging. A critical part of any business is marketing and advertising. You have a limited budget, and your advertising needs to be spread out over a month, a quarter, or a year. You also have a large swath of a potential customer base that your marketing needs to reach. To ensure that your advertising reaches the right people in the right places at the right time, you need to plan. The first step is to determine your target audience. Then you need to figure out the best time and place to reach them, whether it is a Google banner ad, newspaper ad, or social media marketing. Lastly, you then must plan out your marketing budget and when and where to run your marketing pieces.

This takes a lot of careful research, time, and effort. Doing this on your own can put a strain on your resources which can be best spent doing more productive tasks. Your marketing department already has a lot to deal with running your day-to-day marketing, let them do what they do best. Take away the burden of planning out where and when to run your marketing campaigns. Allow their creativity to flow and perform their best. Let our media planning team buy and schedule your marketing spots for you.

PARTS OF THE MEDIA PLANNING PROCESS

Goals: Every marketing campaign needs to have a goal. It may be things such as increasing sales from the previous quarter by 5%, increasing brand awareness, and announcing the launch of a new product to help meet target sales projections. The goal will be unique to each marketing campaign.

Budget: Marketing can quickly take up a large portion of your company’s overall budget. You need to set up a budget that you are willing to allocate to your marketing efforts. This will prevent you from overspending.

Timing: Timing is always critical. The time at which you run a campaign is just as crucial as where it is placed. If your target audience is most active on the internet on Tuesdays at 6pm and you only run a campaign from Wednesday to Monday, then you missed the best time to reach them.

Placement: Placement is crucial too. If your customers do not read the newspaper at all and you are buying newspaper ads, you are wasting your resources. You want to place your marketing where your customers’ eyeballs fall regularly.

Frequency: You will need to determine how often you want your marketing pieces to run. Do you want to run your campaign every day for a week at 6pm on TV? How about running your new product launch campaign one time for two weeks on Facebook, Instagram, Twitter, and YouTube? You will need to figure this out to maximize your efforts.

KPIs: There is only one way to know if a campaign is effective, meeting key performance indicators. Key performance indicators or KPIs are benchmark measures that are used to determine the effectiveness of your marketing efforts.

REACH OUT TO OUR TEAM TODAY TO SCHEDULE A CONSULTATION

At News Media 1^st, we provide effective digital and newspaper media planning services to clients in a wide range of industries throughout the United States. Planning the timing and placement of your marketing media pieces often requires advanced buying of media spots weeks or months in advance. Our team of planners and marketers have in-depth knowledge of the top media placement practices for all types of target audiences. We can help you plan, buy, and place your marketing media spots for maximum efficiency and reach.