ADVOCACY MARKETING

PRODUCT/SERVICE ADVOCACY MARKETING
FOR CLIENTS THROUGHOUT THE UNITED STATES

Marketing plays a critical role in the success of every business. Effective marketing strategies build brand awareness, increase engagement, and drive sales conversions. Multiple marketing tools can be employed to drive the results that you are looking for. One very effective marketing technique is advocacy marketing. Advocacy marketing is a strategy that uses testimonials of current customers to advocate for your products and/or services.

BENEFITS OF ADVOCACY MARKETING

When deciding on the types of marketing tools that you want to use for your business, you must consider the benefits of each. Below, we will explain the many benefits of advocacy marketing:

Unbiased Testimonials:

Consumers do not trust paid actors or company employees. They know that they are biased and want to sell you what they are offering. Advocacy marketing gives consumers unbiased testimonials from REAL CUSTOMERS. Your target market will trust actual people who are like them instead of paid actors or employees.

Social Media Promotion:

This marketing tactic is well-suited for social media. Videos are made with customer testimonials that perform well on social media platforms, often reaching thousands of people. Overall, video content tends to perform best on social media platforms as well.

Builds Trust:

When potential customers see that you are using ordinary, everyday people who are like them to advocate for their products, they will trust you more. Social media influencers and review sites have become the go-to source for information on opinions on products and services. These influencers have a loyal following that trusts them and will thus trust you.

Boosts Engagement:

The power of advocacy content is that is perfect for people to interact with. The videos can often be liked and shared by numerous people on the social media platform of their choice. This will help reach more people and they can also comment on the video and foster interaction among fellow consumers.

REACH OUT TO OUR DIGITAL MARKETING AGENCY

At News Media 1^st, we provide product/service advocacy marketing services to fit the wide range of campaign needs of our clients throughout the United States. Our digital marketers know the best methods for reaching your customers and building trust with them through advocacy marketing techniques. We will curate video content for you that will help drive consumer engagement, loyalty, and trust. Through the use of newspaper media buying, planning, and placement, our team can help spread your message, build brand awareness, and drive user engagement with your particular campaign.